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SWOT ANALYSIS-Overview, Definition and Importance 

What are swot analysis?

SWOT is an acronym for strength, weaknesses, opportunity, and threat. SWOT analysis in business is a process where strengths, weaknesses, opportunities, and threats of a given company or individual are defined.  There are two types of swot analysis, i.e., Swot analysis of a person and Swot analysis of a business. A personal swot analysis helps one to become a better person. Personal swot analysis is a means for setting strategies for achieving personal goals and aspirations. Most of the time, individual swot analysis is based on financial aspirations. However, it can also be tailored to other aspirations, such as spiritual objectives, family objectives, and health goals. 

Conducting swot analysis in business is a very important process for evaluating the position of the company in the market. It is, therefore, an important tool for informing a company or an individual about the strategies that they can implement to be effective in their operation. 

Why are SWOT analysis important?

It teaches you about your weaknesses

Weaknesses can be notorious to the extent that they become invisible. However, with swot analysis, you can uncover most of these weaknesses. Discovering weaknesses is a first step in creating strategies that fix gaps in the internal processes and start a chain of events that will assist in creating a cycle for weaknesses discovering and solving. 

It widens your eyes

Swot is a game-changer, especially for people or businesses that are yet to discover its potential. Well done SWOT analysis uncovers market potential, customer complaints, and inferiorities in the market. Having a mechanism to discover the problems facing potential customers continuously is the best way to have the right information about the market condition, trends, and competitors' technology. Making swot analysis a periodic process is the best way to keep internal and external factors influencing the business in check. 

Identifies your pitfall

Doing business without understanding its weak-side is like digging your own grave. With swot analysis, you will have a 7th sense to know where to place your next foot and where to avoid. A correctly done swot analysis identifies your weakest points and gives you a warning and a chance to solve the problem on time. 

Prepares you for unknown

Wondering what is a swot analysis for when it comes to threats? Swot analysis teaches you about things that you are not able to control, but they are likely to affect your business operation. For example, without swot analysis, you may not know how regulation changes are a threat to your business. However, if swot analysis is done well, it will clearly outline how taxation changes, environmental regulation changes, and even employment regulation changes may affect your business negatively. Such a warning in advance will go a long way in assisting you to learn how to dissolve threats and keep your business running as if nothing changed. 

Have you ever done a swot analysis for your business?

If not, what are you waiting for? Are you fearing to get it wrong? Don't worry, everyone starts there. If you are too busy to do one for your business, you can always find meaningful help. Click here to find your best expert match that will work with you to provide swot analysis and related services such as pestle analysis on a periodic basis. I know it may be the best medicine for your business that you are yet to try. It is not too late to start.

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